As in previous years, the Street Parade followed the familiar route around the Zurich Lake Basin. This year, however, the festival site was structured with striking «Zone Towers». In this way, alongside the official procession with the Love Mobiles and the festival with its seven stages, separate food zones and chill-out areas were also created.
With the world's trendiest dance labels Elrow, the bpm Festival, Hyte, Masquerade and World Club Dome, five Love Mobiles with a global appeal featured in the procession. In total, 25 Love Mobiles covered the whole breadth of electronic music, from deep house to hardstyle.
The Street Parade introduced the «environment franc», with one franc being invested in the environment and local charities for every drink sold. In this way, the organisers were supporting the aim of treating nature and the environment with respect. Amongst other things, waste was separated into materials such as glass, aluminium and polythene, which could then be recycled. Around 100 extra WCs in the Old Town and teams of glass collectors made sure that visitors and local residents felt happier. The Street Parade used eco-power for all the stages and refreshment stands and, thanks to the involvement of myclimate.org, all the Love Mobiles were «climate-neutral».
For the first time, the Street Parade was transmitted live worldwide for eleven hours. be-at.tv, the biggest festival broadcaster in the world, reported live from the stages and the procession of Love Mobiles on four channels. 4 million viewers clicked on to the live show and many more enjoyed the review of the DJ sets. As in previous years, our long-standing media partner TeleZüri broadcast live from the route for four hours and showed the popular “best-of” programme during the night